Whitney Wolfe Herd, the CEO and founder of Bumble, has landed a $230 million fortune. Being 28 years old, it is perplexing to think the much she has achieved so far in her career. She is the owner of the fastest growing dating app which has over 22 million users across the world.
Whitney changed the dating game by founding the app that allows women to make the first move. Her business has thrived and recently, she appeared in the “30 Under 30 List” which is published by Forbes.
She was inspired to start Bumble after she moved from Tinder, where she was a co-founder, for what she termed as sexual harassment from her ex-boyfriend and Tinder Co-founder, Justin Mateen. After the ordeal, she decided to focus on fighting for the rights of women. Bumble is now Tinder’s biggest rival and competitor.
Within the first month of its conception, Bumble had registered 100,000 downloads. In an interview, she addressed various issues surrounding her career and Bumble. For latest update connect with Whitney Wolfe on Twitter.
Dealing with sexists
According to Whitney Wolfe Herd, when they developed Bumble Bizz, she received a lot of positive reactions from people who were being followed up and received inappropriate messages. She goes on to advice the recipients of inappropriate messages to ignore the messages rather than engaging with the bullies. You could resort to tell them off, if that that makes you feel better but she advocates for ignoring them because it is not worth your time. She added that women in Bumble are protected because they make the first move.
Handling men with egos
Whitney Wolfe Herd is a victim of rejection and therefore, she understands how it feels to be turned down by an egocentric man. She said that now that women are making the first moves, the dynamics evens out.
The first move
She advocates for personalized lines when making the first move. Soon, Bumble will incorporate conversation starters in the app. According to Whitney, they are still working on some ideas on the conversation starters.
Dealing with rejection
Whitney Wolfe advises the victims of rejection not to take it personally. Everything can’t work out to your expectations. However, she recognizes how hard that can be and therefore, she is working on her company to encourage empowerment, respect as well as confidence.
Learn more: https://www.fastcompany.com/person/whitney-wolfe